I've been a bad blogger recently, and hardly a functional human being- this state of total liminality is both extraordinarily liberating and incredibly frustrating. I graduate on Sunday. If you would like to experience the fruits of my yearlong labors, I encourage you to check out the electronic version of my thesis, which I plan to add interactive features to in the future (I'm thinking more along the lines of a wiki than this rather average website). If you do read it, drop me a line and let me know what you think! I'm always eager to hear fresh perspectives and related stories.
A thesis submitted to the Faculty of Wesleyan University
in partial fulfillment of the requirements for the degree of Master of Arts in Anthropology.
Based on five years of participant-observation on the social networking sites MySpace, Facebook, and Tribe.net, The Virtual Campfire
explores the increasingly blurred boundaries between human and machine,
public and private, voyeurism and exhibitionism, the history of media
and our digitized future. Woven throughout are the stories and
experiences of those who engage with these sites regularly and
ritualistically, the generation of "digital natives" whose tales attest
to the often strange and uncomfortable ways online social networking
sites have come to be embedded in the everyday lives of American youth.
On May 15th and 16th, I'm heading up to Boston to attend a conference, "The Future of the Internet," hosted by the Berkman Center for Internet & Society at Harvard. Speakers include Jonathan Zittrain (author of The Future of the Internet: And How to Stop It), Jimmy Wales (founder of Wikipedia), and John Palfrey (law professor and director of the Berkman Center). The second day of the conference is oriented toward discussion sessions around topics suggested by the conference attendees themselves. I'm excited to branch out of my little academic bubble and hear the perspectives of industry, business, and government.
Some of the topics that the conference will address are open access, collaborative knowledge production, the changing "public sphere," censorship and surveillance, the Net's democratizing potential, and civic engagement.
The best part of it all is that I was recently hired to work as a research assistant to danah boyd vis-a-vis the Berkman Center! I'll be conducting online research through the Digital Natives project; specifically, I'll be examining the discourses surrounding pro-self harm websites (such as pro-ana/mia and pro-cutting sites) and compiling the research that has been conducted on the subject so far.
Things are certainly looking up- I get to work with my favorite researcher from the comfort of my new home in Brooklyn. My loft-mates and I have exciting plans for building and beautifying the space (JUNGLE JUNGLE). Living with a musician and an artist is going to do wonders for my creative spirit, which has been feeling a little squashed this year.
Now I must get back to reading my thesis and adding some final touches before I submit it to the graduate department this weekend. Then I will be putting my baby on the Web for your reading pleasure~
Happy May Day!
Last week, I finally sent in my thesis, which with appendices currently stands at 234 pages. I've been celebrating ever since, finally released from the constant strain I'd been under all year. The best comparison I've found for relating my experience is that of a marathon. I was a competitive distance runner in high school, and it would seem I transferred that competitive energy and masochistic endurance into my academic life. By "masochistic endurance," I mean: the intentional sacrifice of the body's needs for the sake of continually moving forward; when the brain separates from the body so as to control it, rather than being controlled by it-
ie- survival mode
Looking back, I see that the stress I put myself under, however much I rationalized the need for it, took a serious toll on my health, and ultimately affected every other realm of my life in the process. Take this blog, for example. I had all but abandoned it this past month, and for the most part it has been mostly a repository of snippets of my thesis and musings related to my research. In focusing my energies on the single-minded pursuit of one aspect of my life, I became unwell and overwhelmed.
The isolation I felt, despite the efforts of my friends and loved ones to support me, crept in during the loneliest hours- usually around dawn after spending a dozen hours at my desk. I recall searching the Web for stories of those in my position, looking for guidance and hope, or at least some solid advice on just when too much is too much. I couldn't find a lot, but what I did find helped me immensely. Now that I've a clearer head, I thought I ought to do my part in returning the favor. What follows are some realizations I had to learn the hard way (damn), but maybe you won't have to (sweet!):
One thing I realized is that staying awake for too long without pausing for rest is a huge time-waster. I would spend hours in a state of half-consciousness, struggling to put words to my increasingly scattered thoughts. Especially after 24 hours, my attention span and ability to articulate began to decline abruptly. Sleep is necessary. Your body cannot, in fact, be separated from your mind, no matter how much we wish it to be so.
I found it especially easy to rationalize such self-destructive behavior thanks to the discourse that surrounds university life. While my rational self knew I was in need of such human comforts as sleep and social activity, my competitive spirit clung to the vision fed to me through my environment and media consumption. That "vision" is in fact an irrational ideal of a superhuman superbrain. Now that I've stepped back from it a bit, it's not nearly as alluring as it once was, this "success." Success is happiness, and happiness comes about through wellness and ALLEVIATION, rather than perpetuation, of stress.
One thing that got me through during my frequent bouts of losing confidence was having mentors, in their various guises. Here I'll take the opportunity to plug the potentially awesome benefits of this new "social web"- I was able to befriend and communicate with a variety of researchers and authors who might be considered experts, and their advice for me was enormously motivational. Inspiration and hope can be derived from even the briefest of exchanges at times. Reaching out is easier than ever.
Nevertheless, I cannot stress enough (heh) the incredible importance of grooming one another- face-to-face interaction cannot be replaced by any means. It is easy enough to become a hermit, but from my experience, we need others in order to keep it real. It is easy, also, through the process of isolation, to grow bitter of the world and to see yourself as separate and alone, a martyr. This past week has been one of reintegration; I now see that my biggest mistake this past year was neglecting so much of what makes me happy- people, especially- but I am lucky to realize now that the love had been waiting for me to return the entire time.
Writing that brought to mind the Desiderata, which I read every new year's eve. That seems like a good note to end on- blunt simplicity.
Desiderata - Max Ehrmann
Go placidly amid the noise and the haste,
and remember what peace there may be in silence.
As far as possible, without surrender,
be on good terms with all persons.
Speak your truth quietly and
clearly;
and listen to others,
even to the dull and the ignorant;
they too have their story.
Avoid loud and aggressive persons;
they
are vexatious to the spirit.
If you compare yourself with others,
you may become vain or bitter,
for always there will be greater and
lesser persons than yourself.
Enjoy your achievements as well as your
plans.
Keep interested in your own career, however humble;
it is a real
possession in the changing fortunes of time.
Exercise caution in your business
affairs,
for the world is full of trickery.
But let this not blind you
to what virtue there is;
many persons strive for high ideals,
and
everywhere life is full of heroism.
Be yourself. Especially do not feign
affection.
Neither be cynical about love,
for in the face of all
aridity and disenchantment,
it is as perennial as the grass.
Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit
to shield you in sudden misfortune.
But do not distress yourself with dark
imaginings.
Many fears are born of fatigue and loneliness.
Beyond a wholesome discipline,
be
gentle with yourself.
You are a child of the universe
no less than the
trees and the stars;
you have a right to be here.
And whether or not it
is clear to you,
no doubt the universe is unfolding as it should.
Therefore be at peace with God,
whatever you conceive Him to be.
And whatever your labors and
aspirations,
in the noisy confusion of life,
keep peace in your soul.
With all its sham, drudgery, and broken
dreams,
it is still a beautiful world.
Be cheerful. Strive to be
happy.
I knew the day would come: I've received my first real robot-spam on Facebook just a few minutes ago. Funnily enough, I was just this evening writing about Facebook's slippery history with fucking over it's core users- ever since the News Feed was introduced in the fall of 2006, followed by the site opening its doors to everyone, including third-party developers and advertisers, and of course we can't forget Project Beacon- in my thesis.
The Spam:
Orality and visuality converge and merge into the online medium, reaching simultaneously for both the hearth and the cosmos. This hearth is the realm of the domestic, where we feed our desire for the security of our intimate relationships and the capacity to be our “true self.” At the same time, there is the desire for belonging to the cosmos, the sprawling landscape wherein we accumulate status and perform our identities, which are the products of the various cultural and institutional systems within which we are embedded.
What makes the online medium unique, then, is its capacity to bridge the gap between the realm of the hearth and the realm of the cosmos, reversing what has been called “the disintegation of the public sphere.” However, the transparency and permeability of the online medium renders the private sphere susceptible to public visibility. With the popularization of online communication came an inevitable “moral panic,” inciting both a discourse of fear regarding the transgressive nature of virtual intimacy as well as corporate interest in exploiting the Web for its economic potential. Nevertheless, for the most part the intangible dangers of being held accountable to largely invisible audiences are considered secondary to the convenience of instantaneous access to this public “global village” from the comfort of the home.
This post inspired by:
A recent post on ReadWriteWeb discusses the general decline of the popularity of print media and the shift toward reading activity conducted primarily online. We are in the midst of transitioning to yet another form of media, and, like television before it, many of the concerns about this shift pertain to whether this medium is good or bad for "society." I would argue that the imposition of a value structure in understanding the changes this shift has been accompanied by is insufficient.
While newspapers played a significant role in the formation of national consciousness (through an awareness of an increasingly shared readership), television and the music industry brought people together on the basis of shared cultural tastes that helped individuals to define themselves through identifying with specific niche interests. The Internet has helped to extend this process of individualization, and in the process has transformed the degree of agency people have in learning about the wider world, and most importantly, granting them a voice with which they might be part of that world.
The information we "digital natives" now come across on the Internet is increasingly social in nature. As opposed to the more "top-down" distribution of news and entertainment, the social web creates a heightened sense of shared readership by creating a more horizontal structure (think Digg, social networks, the blogosphere, etc
. As a result, we are given more agency in assessing the quality of information - leading to a new form of reading that involves scanning, filtering, aggregating and organizing. I would argue that this is not a "dumbing down" at all, but rather a qualitative shift in the way we learn through media. The question then becomes, who is in fact "dumber"- the person who reads the newspaper that lands on her doorstep and accepts it as the truth, or the person who reads bits and pieces from many news sources (including blogs) and is able to piece together a more complex perspective?
I think a more pertinent question to ask is the degree to which the Internet is affecting individual or collective identity- the concept of "networked individualism," introduced by Boase and Wellman, suggests we are expanding our social networks (weak ties in particular) according to our individual interests and communities of membership, thus diversifying the kinds of information available to us. Simultaneously, through the Internet we are potentially approaching the fulfillment of McLuhan's notion of "the global village," and in the process forming a new sort of collective identity- the feeling that we are not only a part of, but increasingly connected to the world on a global scale.
Despite the evidence that all experiences are mediated and that the "self" is co-constructed, I have time and again encountered the pervasive belief that experiences with online social networking diminish the quality of interpersonal communication and fail to accurately portray one's identity. This perceived disconnect may be attributed to a number of factors.
Firstly, computer-mediated communication reduces the kind of social cues we frequently rely on in face-to-face communication (such as gesture and intonation), thereby increasing the likelihood for miscommunication.
Secondly, effective computer-mediated communication demands not only literacy and the ability to effectively communicate through written text, but also a certain level of "fluency" with the specific language of the online environment in which one is participating.
Thirdly, popular online social networks pose the threat of enmeshing myriad social contexts, effectively challenging the distinctions between public and private. In these cases, the protective boundaries between the various roles we perform "onstage" and those we perform "backstage" become dangerously blurred.
Finally, because these audiences are often invisible, we may come to know more about another through their online personas than through "natural" face-to-face interactions, and vice versa. In such cases, the "self" is projected rather than co-constructed, substantially altering the process through which we come to know another. The awkwardness of this new social phenomenon is humorously portrayed in a comic I recently came across:
The struggle to effectively communicate one's "true" self is not particular to online social networking; rather, the tension between one's inner sense of self and outward portrayal of that self had been a subject of concern in Western culture long before the advent of the Internet. From the dawn of recorded language, Plato spoke of the "great stage of human life." If, as Shakespeare mused, "All the world is a stage, and all the men and women merely players," then what happens when the curtains close and we go backstage? In The Presentation of Self in Everyday Life, Erving Goffman (1956) elaborated upon this dramaturgical approach in crafting a sociological theory that has come to be known as "symbolic interactionism." Once backstage, "the impression fostered by the presentation is knowingly contradicted as a matter of course (112)." From the symbolic interactionist perspective, one performs a certain role on the public stage that is often subverted in the private sphere ("backstage". This private sphere allows for a more "truthful" performance of self, but is nevertheless still a performance tailored to a specific audience. The question then becomes: may one understand the "true self" when no audience is present?
Paul Ricoeur, an eminent scholar in the field of hermeneutics and phenomenology, challenges the notion that the self is transparent to itself. Rather, he theorizes that the hermeneutic self is revealed to that self through the 'other'- immediately and directly through two interlocuters. Furthermore, this face-to-face, intersubjective encounter is a relation that is "invariably intertwined with various long intersubjective relations, mediated by various social institutions, groups, nations and cultural traditions (Kearney 2004: 4)." One continually attempts to define the self as an individual with a unique "personality," however this process is itself co-constructed through one's everyday interactions with others as well as the subjective appropriation of various cultural markers of identity. From this perspective, online social networks mirror the process by which individuals construct their identities by extending interpersonal communication and providing fields in which they may articulate their cultural tastes and group affiliations.
Mika, a friend from high school, had been going through a "Facebook-identity crisis" over the past couple of days; each time I had logged into Facebook during this time, the "Recently Updated" tab indicated that Mika had changed several elements of his profile. Often, his changes would include a reference to the Facebook medium itself. At one point, his profile was exceedingly honest and somewhat vulnerable, his "About Me" declaring himself to be a "nice, open-minded guy," inviting others to talk to him and get to know him more. However, this brief display of stark honesty was quickly deleted, to be replaced by a more minimal, utilitarian profile.
Curious, I sent him an IM (instant message) and struck up a conversation. Though he admitted to occasionally "giving Facebook a shot," in
assessing these attempts at honest self-portrayal he put himself in the
position of someone else viewing his profile and came to the conclusion
that "I would think I'm a loser." He noted the inadequacy of Facebook profiles for truly getting to know others, particularly those he had recently met but had yet to develop a good friendship with, and expressed his desire to be able to connect "directly to people’s brains."
His observations, spurred by his experiences with Facebook, can be applied to virtually every medium of human communication- beginning with language itself. As the early 20th-century philosopher-poet T.E. Hulme puts it: "Language is by its very nature a communal thing; that is, it expresses never the exact thing but a compromise—that which is common to you, me, and everybody." From face-to-face conversations to modern technologies of communication, our experiences of the world are mediated by language. Through language, humans develop mutually understood symbols by which we define ourselves, our worldviews, and reality itself.
Can you tell I'm pretty deeply immersed in the world of academic research these days? Sharing is caring, and I'd like it to be known that I support collaboration over competition when it comes to the production of knowledge. As such, I encourage you to forward this post to anyone you know who could use it (especially thesis writers).
1. EndNote Web - You may have heard of EndNote- a comprehensive program for organizing citations and creating bibliographies that is used extensively by thesis writers- but you probably didn't know that you don't need to download or buy the expensive program (sold online for $250), which has numerous compatibility issues, anyway. EndNote Web is, first of all, FREE, and secondly, maintains your personal database of citations online. So if you, like me, are poor and unable to obtain a compatible version of the program through the school's software database, this online program is a godsend. Furthermore, with EndNote Web you can also search online journal and library databases within the site. Sweet.
2. bubbl.us - When crafting a paper, it can really help to visually outline it before you write. The best tool I've come across is bubbl.us, which allows you to fill in little bubbles and link them to one another either horizontally or vertically (see screenshot, below). In addition, you can share your bubble diagrams with others, and even let them collaborate in the outline's construction. I always use this site to outline my thesis chapters, which I've shared with my advisor in the past.
3. Diigo - A really fantastic social bookmarking and annotation tool. Like del.icio.us, Diigo arms you with web browser toolbar that lets you publicly share and organize your website bookmarks. However, Diigo expands upon this premise by allowing users to highlight, clip, and make sticky-notes on the websites you bookmark- and this makes it a powerful research tool (especially if you're me- prone to bookmarking websites that mention anything having to do with my thesis, and forgetting why they were important later).
4. The OWL at Purdue - This website is a must for anyone confused about the variety of citation styles and the rules for composing bibliographies. It extensively outlines MLA, APA, ASA, and Chicago styles, and in addition discusses various research issues. Most useful, in my opinion, is this page, which contains links to online guides for documenting electronic sources in various disciplines.
5. SurveyMonkey - This is the best free survey-generator I've come across, and I used it last year when conducting a survey on online social networking practices. The free version of the software lets you compose 10 questions, which can be multiple-choice, a rating scale, a matrix selection, or open-ended. You can also make it kinda pretty. After you make it, SurveyMonkey will help you collect responses by creating e-mail invitations, website popups, or simply a copy-and-paste link. You can also view responses, which are neatly organized for easy analysis.
Over the past two years of conducting online ethnography, I've collected quite the bevy of resources I've come to think of as the cyberanthropologist's toolkit. Adjust your bookmarks accordingly:
Alexa Web Information Inc; is the definitive source for website traffic data. Besides providing more general statistics such as world traffic ranking and total hit count, the site also breaks down the percentage of visitors by country, changes in ranking over the past three months, and average number of page views per visitor. Great tidbit for a footnote when introducing a website in your research.
The Pew Internet & American Life Project has been conducting surveys and analyzing online trends since 2000. Their extensive reports are archived on the site, and encompass the following categories: online activities & pursuits; demographics; Internet evolution; technology & media use; health; family, friends, & community; major news events; public policy; e-gov & e-policy; education; and work. I would recommend this site for anyone interested in changing attitudes over time, or merely as a source of inspiration for those searching for a controversial issue to explore.
Providing an historical overview is critical to any in-depth research. Nicoe Ellison and danah boyd have put together a fantastic history of social network sites, which details the evolution of Friendster, MySpace, and Facebook, among others. Additionally, Facebook provides an official, month-to-month timeline of important events in the site's history. Though I can't vouch for its credibility, I was able to locate a blog post that details the evolution of MySpace.
Finally, my blog WebnographY contains a plethora of literature reviews on the topic of online ethnography, as well as links to my past research projects and assorted random musings. Find links to a variety of pertinent articles on my Resources page. Cheers!
To date, little to no research has been published on the growing trend of arranging marriages using online matrimonial services. However, I was able to find a small body of contemporary literature concerning online romance more generally. Online courtship, like traditional arranged marriage, is a process by which two people come to know one another before their romantic love develops, if it does indeed develop. Online matchmaking services and social networking sites (such as MySpace) enable individuals to learn about potential mates before even initiating conversation, let alone meeting them face-to-face. A common criticism of Western courtship practices is that such relationships often become sexual before two people really get to know one another, and thus the passion of initial lust is frequently mistaken for love. In framing these criticisms, the high divorce rate in the US is often cited as evidence that “love marriages” are not all they’re cracked up to be:
"Arranged marriages have worked well in the past. But like I said earlier, love doesn’t necessarily last. In America the divorce rate is over 50%. I think the whole myth of instability in arranged marriages is blown out of proportion. More often than not, it’s the love marriages that end up in ruin." (Indian High School student on Facebook India network forum, Nov. 2007)
It is important to assess the social consequences of new technologies, particularly those that may at once challenge and reinforce traditional practices and beliefs in conflicting ways. My preliminary findings reveal that online matrimonial sites empower young Indians and Indian Americans by: expanding the field of potential marriage partners; granting them a greater degree of autonomy in choosing them; and facilitating the search process, thus making it easier to find others compatible with one’s upbringing, lifestyle, personal goals, and beliefs. At the same time, many seem to view their membership on the site as either a current duty or a future inevitability, yet another obligation fulfilled in order to appease the demanding high expectations of Indian parents. The frustrations experienced by young Indian Americans in relation to the expectations of their parents is exemplified by the popular Facebook group “I can't live my life the way I want too because I got DESI PARENTS!” which has 3,802 members. The mass appeal of Shaadi.com may, I suggest, lie in its successful fulfillment of both the young modern Indian’s drive for independence and autonomy, as well as the older generation’s inherited traditions of ensuring compatibility between their children in accordance with specific markers of identity.
Indian Americans, in particular, struggle to formulate self- and collective identities that fulfill the often contradictory demands of traditional Indian values and modern American ambitions. The result is a variety of hybridized identities collectively known as “desi.” The identity crisis faced by the children of India-born “desis” living in the Western world has given rise to the term “ABCD,” or “American-Born Confused Desi.” The situation of Indians in the 21st century is one marked by extensive transmigration, evolving communications technologies and subsequent increased career possibilities for both men and women, and the influx of Westernized ideals of self-determination and independence. There are complex forces at work here, and any sensitive exploration of these issues would do well to avoid framing them as merely binary oppositions (ie; traditionalism vs. modernism, Indian vs. Indian American). Rather, I intend to conduct original research, exploring the complex experiences of individuals encountered “in the field” through discursive analysis and participant-observation. These include native Indians as well as American-born Indians, and the various unique ways in which these individuals incorporate different Western and Indian values in the construction of their worldviews, sense of belonging in their communities, and production of self-identities in talking about marriage and engaging with Shaadi.com. In particular, understanding and articulating the plight of Indian and Indian American women, who must balance traditional norms of self-sacrifice to the family with their own desire for independence, may shed light on similar struggles faced by women around the world.
Truth? I don't consider myself a "techie," because I actually mistrust technology a whole lot. Case in point: I received a hip (expensive) GPS locator (a TomTom to be exact) for Christmas. As I'm the type of spacey kid who gets lost at the drop of a hat but is constantly traveling about the East coast, it was a brilliant and wonderfully kind move on my parents' part. I love how the female British voice I chose tells me to go "straight on!" after the Williamsburg bridge, but to be honest, I think the TomTom causes more havoc than it prevents.
Without warning, and quite frequently, it will simply lose the GPS signal. Now, when you're making a dozen tiny turns in the span of two minutes, to suddenly not be given directions is dangerous, indeed. One can easily become dependent on the damn thing, but a word to the wise: copy down directions before you leave. Furthermore, keep a map in the car - or better yet, a road atlas for the entire country. While I'm excited to one day really test drive my TomTom by driving across the country, it definitely is not reliable enough to be my primary means of navigation.
However, on the plus side: one can do quick searches of the
local area (for example, "Camping Grounds" or "Pizza", use the TomTom
to calculate navigation time down to the minute, and (if I had
Bluetooth) check for possible traffic delays. It's a great contraption,
when it's got a signal...
On the topic of technology that simply fails, both Camino and Google Notifier (which used to give me satisfying *ding*s whenever I got a new e-mail) are acting completely screwy. Notifier has simply stopped being able to access my inbox and tell me what mail I have (even after a reinstall). Camino likewise has just started sucking- after a few minutes of normal functioning, it will simply stop being able to load any websites. Safari, on the other hand, works fine...
Don't you hate it when
you get attached to some technology that just inexplicably stops
working? Someday I'll give it all up, move back to the land, get me a
chicken and grow vegetables...
Last week, TechCrunch pointed me to a new and wonderfully whimsical website, CookThink.com, that magically conjures up recipes according to your current craving. Well, maybe semantic web searches can’t really be called “magic,” but they certainly offer an array of new possibilities for communication and the interweb.
At CookThink.com, I curiously clicked the “Mood” section and, giggling, clicked “forceful”:
“Forceful” was added in to the orange box to the right, after which I clicked “cookthink it!” Much to my delight, the following recipe appeared on my screen: Mexican Pilaf With Cumin and Jalapeño. For the record, all of these things are fucking delicious. "Is this what you're craving?" the page asked me. Why yes, yes it is... but, moving on to the exploration...
What popped up on my screen was not just a recipe. Along the left-hand side was a selection of other recipe the current one “goes with,” in this case White Bean and Broccoli Burritos With Cilantro and Fish Tacos With Avocado, Feta, and Cabbage, as well as some “related tips:” Why are some jalapeños hotter than others? How hot is a jalapeño? Along the right-hand side was a single ad requesting your donation of $35 to provide a hand pump for drinking in Cambodia. When I refreshed, the ad space was requesting that I "help stop animal cruelty& suffering." At the top of the ad were the words “BlogHer Ad Network,” which states on its homepage: “BlogHer is the definitive guide to what women who blog and their readers are doing and talking about all over the Internet.”
So, that website is pretty sweet.
I like this method of searching. It should be expanded to all things. Music, for example, is something I’d love to come across by searching for specific moods. While online radio sites like somafm and besonic.com offer a handful of “mood options” and AllMusic.com lists descriptive words for bands, songs, albums and artists that allow for viewer input, I was unable to find a working database of music searchable by mood. Can anyone help me out?
Yesterday, the Facebook team announced their plan
to help users battle "application spam," describing recently-added
features they've added that many of you should find pretty appealing.
It's a good thing, because the bevy of e-mails and invitations I've
received in the past few months has been a real turn-off for the vast
majority of "veteran" users. High school students and MySpace converts
enthusiastically SuperPoke one another, adorn each others' profiles
with "Graffiti," and rank the "Hotties" amongst their Friends
(capitalized because Friendship on online social networks is quite
distinct from friendship). Other Internet enthusiasts and thinkers
promote charitable organizations, ask Questions of their profiles'
visitors, and incorporate their various online presences (on MySpace,
SecondLife, Twitter, etc. However, those who've been with Facebook
since the beginning (older college students and recent alumni) have a
very different relationship with the site. Sure, we may SuperPoke and
turn you into a vampire every once and awhile, but for the most part,
Facebook serves to keep in touch with college friends scattered across
the globe, see what's come of our high school classmates, take
nostalgic journeys through the hundreds of pictures tagged with our
names (de-tagging when appropriate), and keep our various networks of
old friends informed about our post-college lives.
When Facebook began allowing anyone and everyone to join the site back in 2006 and added the News Feed, thousands of college students virulently protested: some quit the site completely, many joined Facebook Groups protesting the move, and practically everyone I know complained. In response, Facebook added a slew of privacy features, such as Limited Profiles (which I use liberally) and News Feed controls. With the advent of Applications, a similar wave of protest made itself evident through such groups as "fuck off... i don't want to be a pirate/vampire/werewolf/zombie." Nevertheless, the number of Application exponentially increased, growing increasingly manipulative and tricksy. Many applications, particularly quizzes, practically force users to invite friends in order to see their results, resulting in the rise of groups protesting viral applications. Once again, Facebook has responded.
Here's a run-down of the new ways you can control your "Application-Spam:"
1. Block Applications instantly. Now, when you get an invitation for the latest useless, viral Application, you can check "Block Application" directly within the invite. Nevermore, you vampires and zombies! Go bite someone who cares!
2. Clear all "Requests." I'm not the only one who simply ignores every invitation sent my way, allowing them to build up steadily on my homepage (currently, I have 64 pending invitations). Why spend the energy rejecting every single invitation? You can be sure I'll be clicking the "Ignore All" button (located on the "Requests" page, at the top) as soon as I finish this post.
3. Applications must now inform you ahead of time if you're obligated to invite Friends in order to get information or access content. It's so very irritating to spend 15 minutes filling out a quiz, only to be told afterwards that you must invite Friends to see your results. Sneaky Applications are no longer allowed to do this.
4. Forcing users to send Invitations is no longer allowed. Did you install an Application, only to find yourself forced to send invitations to your Friends in order to use it? Report it by clicking "This Application is forcing me to invite friends."
5. Opt-out of e-mail sent by Applications. New Requests will automatically present you with this option, and you can control e-mail sent by Applicatios you've already installed by going to the "Edit Applications" page.
6. Help Facebook weed out the garbage from the good stuff. Getting a lot of e-mails from one of your Applications? Mark it as spam, and Facebook will take note. Did an Application break the rule I mentioned in #3? Go to the App's "About" page and report it to Facebook.
Though it took them awhile to get around to it, I must commend Facebook on once again listening to their users and providing tools for protection against this latest version of viral marketing. Now to spread the news and help empower you Facebookers out there!
