Atlantic Records Artist Continues His Innovative Use of Technology By Adding iggli Invite Service To His Website
Boulder, Colorado (Billboard Publicity Wire) June 23, 2009 — iggli inc. is excited to announce that Grammy nominated artist Jason Mraz has integrated the company’s invite service into his website. The Atlantic Records singer/songwriter is the first artist ever to adopt the technology. “We have had many venues and ticket sellers adopt the service, but Jason is the first major artist to recognize the value of our service and implement the technology,” said Tom Higley, iggli’s founder and CEO. “We’ve had great success improving ticket sales for our other partners and we’re confident that Jason Mraz and other artists will benefit as well.”
The service gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event. “We’re excited to have the technology to share with Jason’s fans,” said Bill Silva of Bill Silva Entertainment, Mr. Mraz’s management company. “iggli’s service helps people connect, and we’re all about exposing more people to Jason’s music.”
The unique on-line invite service uses friend-to-friend communication technology that makes it much easier for fans to coordinate event-based social activities. Ticket sellers, venues, sports teams, event companies, promoters and artists, like Mraz, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They also use the invite service to post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.
When fans log on to Jason Mraz’s website (http://www.jasonmraz.com), they simply click the green “invite friends” button, in the tour dates section, to take advantage of the service. Everything else is automated from that point on. They can buy tickets to his upcoming “Gratitude Café Tour,” invite friends and organize who’s going using the simple, Jason Mraz branded interface.
ABOUT IGGLI, INC. – Founded in 2007, iggli, inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as artists, venues, promoters, sports teams, ticketing sites, and event aggregation sites use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets. Prospective partners can learn more at: http://www.iggli.com/partners
ABOUT JASON MRAZ – Atlantic Records artist Jason Mraz’s third studio album, the platinum-certified We Sing. We Dance. We Steal Things., received three Grammy nominations this year, including “Song of the Year” for “I’m Yours.” The first song ever to top the charts at four pop radio formats, “I’m Yours” has been certified 4x platinum in the U.S. and is currently the fourth best selling digital single of all time. The San Diego-based troubadour was recently honored with the Songwriters Hall of Fame’s esteemed “Hal David Starlight Award.” The award–given to gifted songwriters who are making a significant impact in the music industry via their original songs–has previously gone to such artists as Rob Thomas, Alicia Keys, John Mayer, and John Legend. We Sing. We Dance. We Steal Things. has proven to be a worldwide sensation: in addition to being certified platinum here in the U.S., the album has also received platinum certification awards in France, Canada, Singapore and Hong Kong, triple platinum status in Korea, double platinum in Australia, with gold records in the United Kingdom, Malaysia, Portugal, Norway, Sweden, New Zealand, The Netherlands, and Switzerland. Mraz first broke onto the national scene in 2002 with the certified platinum Waiting For My Rocket To Come, which featured the hit singles, “Remedy (I Won’t Worry),” “You & I Both,” and “Curbside Prophet.”