iggli.com

During the coming weeks, I’m planning to do something a little different with the iggli blog. We’ve managed to get to know quite a few people in the sports and entertainment, technology and ticketing industries. Some of them are very well known, others maybe not so much. But they all have a unique voice and a particularly valuable point of view. These folks will be “guest” bloggers from time-to-time, offering their own perspectives on everything from social media and marketing, the music industry’s challenges, new developments in sports marketing, friend-to-friend communication, ticketing (including primary and secondary market ticketing, paperless tickets, dynamic pricing) and more. We’ll see where it all goes, but wherever they take us, I know it will be interesting, educational and entertaining. In the meantime, go listen to some music or watch a game!

Next Generation Viral Marketing Tool Is Designed to Expand Conference Attendance Levels

VERNON, CT–(Marketwire – September 1, 2009) – Ticket Summit, the leading conference and trade show for ticketing and entertainment executives, today announced that it has partnered with iggli, inc. to expand its reach to Ticket Summit attendees, enabling industry professionals to network online prior to the conference. The Ticket Summit conference and tradeshow will take place January 13-15, 2010 at The Waldorf=Astoria hotel in New York City.

iggli’s Web 2.0 viral marketing tool — invite — leverages the power of friend-to-friend communication to sell more tickets and enables partners to promote events, programs and ticketing opportunities to large fan bases. The company’s green invite button is designed to be placed in emails, on web pages and on ticket purchase confirmation pages. A single click on the button generates an instant invitation to an event that is distributed to other individual contacts via email and social networks similar to Facebook and Twitter. All invite users have a single online destination to post notes, manage responses, track social conversations and buy tickets to events.

“We look forward to integrating the invite service to provide ticketing and entertainment professionals with a medium through which they can pre-network before Ticket Summit, and chat about the industry as a whole,” said Dr. Molly A. Martinez, Executive Director, Ticket Summit. “The web is improving everyone’s ability to reach larger audiences and iggli’s service will help us achieve our overall conference goals,” added Martinez.

iggli CEO Tom Higley also stated: “We’re excited that Ticket Summit has selected iggli’s invite service to boost their 2010 conference attendance. It’s a great venue for us to showcase the effectiveness of our service and for Ticket Summit to connect with ticketing and entertainment professionals and sell more tickets to the event,” added Higley.

Ticket Summit –Ticket Summit is the world’s leading conference and trade show in the ticketing industry. This event attracts hundreds of global business leaders, entrepreneurs, and entertainment experts in the ticket community. Past attendees and sponsors include Billboard, eBay, Forbes, Google, Live Nation, NBA, NFL, NHL, StubHub, and Ticketmaster, among others. Ticket Summit was founded in 2006 by host company TicketNetwork, Inc. Ticket Summit 2010 is scheduled to take place at The Waldorf=Astoria in New York City January 13-15. For more information on Ticket Summit visit www.TicketSummit.org.

About iggli, inc. — Founded in 2007, iggli, inc. is the creator of invite, a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use invite to generate more awareness of events and make it easier for visitors to invite friends and buy tickets. For more information about iggli and invite, visit http://iggli.com/partners.

The world’s largest ticket marketplace is the latest to integrate iggli’s friend-to-friend communication service.

Boulder, Colorado / July 14th,  2009 – iggli, inc. announced today that it has successfully deployed its invitation service with the world’s largest ticket marketplace, StubHub. The company’s service, called invite,  gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event.

invite uses friend-to-friend communication technology that allows fans to coordinate their social activities around a particular event. Venues, promoters, artists, sports teams, event companies and primary and secondary ticket sellers, like StubHub, benefit by reaching a broader audience and, ultimately, by selling more tickets.

“The secondary ticket market is rapidly expanding and StubHub is at the epicenter of this growth. We are excited about helping them enhance that position”, said iggli Founder and CEO Tom Higley. “StubHub has embraced invite, recognizing the success that we’ve had in the primary ticketing market, and they are enthusiastic about our ability to help them reach additional fans.  invite should translate nicely to the secondary market and we’re excited about the partnership.”

Fans benefit by using an easy communication tool that takes the hassle out of organizing events with their friends. They can also post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.

“While the secondary ticketing market is different from the primary market, the core demand equation for both remains the same: people don’t like to go to shows or events alone. We think invite has the potential to add considerable value to our existing user experience and we look forward to putting that into motion,” said Chuck La Vallee, StubHub’s Head of Business Development for Music and Entertainment.

According to StubHub and other industry sources, the secondary ticket market is estimated to account for $10 billion annually in the United States.

ABOUT STUBHUB – StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with music artists like Madonna and companies such as ESPN and American Express. StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com

ABOUT IGGLI, INC. – Founded in 2007, iggli, inc. is the creator of invite, a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use invite to generate more awareness of events and make it easier for visitors to invite friends and buy tickets. iggli’s Founder and CEO, Tom Higley, will be a key presenter at this weeks Ticket Summit 2009 in Las Vegas.  For more information about iggli and invite, visit http://iggli.com/partners

Media Contacts:
iggli, inc.  / Tracy Collier / 303.440.0211 / tracy@iggli.com
StubHub / Vanessa Daniele/ 408.821.4292 / vanessa@gazellecommunications.com

Atlantic Records Artist Continues His Innovative Use of Technology By Adding iggli Invite Service To His Website

Boulder, Colorado (Billboard Publicity Wire) June 23, 2009 — iggli inc. is excited to announce that Grammy nominated artist Jason Mraz has integrated the company’s invite service into his website. The Atlantic Records singer/songwriter is the first artist ever to adopt the technology. “We have had many venues and ticket sellers adopt the service, but Jason is the first major artist to recognize the value of our service and implement the technology,” said Tom Higley, iggli’s founder and CEO. “We’ve had great success improving ticket sales for our other partners and we’re confident that Jason Mraz and other artists will benefit as well.”

The service gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event. “We’re excited to have the technology to share with Jason’s fans,” said Bill Silva of Bill Silva Entertainment, Mr. Mraz’s management company. “iggli’s service helps people connect, and we’re all about exposing more people to Jason’s music.”

The unique on-line invite service uses friend-to-friend communication technology that makes it much easier for fans to coordinate event-based social activities. Ticket sellers, venues, sports teams, event companies, promoters and artists, like Mraz, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They also use the invite service to post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.

When fans log on to Jason Mraz’s website (http://www.jasonmraz.com), they simply click the green “invite friends” button, in the tour dates section, to take advantage of the service. Everything else is automated from that point on. They can buy tickets to his upcoming “Gratitude Café Tour,” invite friends and organize who’s going using the simple, Jason Mraz branded interface.

ABOUT IGGLI, INC. – Founded in 2007, iggli, inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as artists, venues, promoters, sports teams, ticketing sites, and event aggregation sites use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets. Prospective partners can learn more at: http://www.iggli.com/partners

ABOUT JASON MRAZ – Atlantic Records artist Jason Mraz’s third studio album, the platinum-certified We Sing. We Dance. We Steal Things., received three Grammy nominations this year, including “Song of the Year” for “I’m Yours.” The first song ever to top the charts at four pop radio formats, “I’m Yours” has been certified 4x platinum in the U.S. and is currently the fourth best selling digital single of all time. The San Diego-based troubadour was recently honored with the Songwriters Hall of Fame’s esteemed “Hal David Starlight Award.” The award–given to gifted songwriters who are making a significant impact in the music industry via their original songs–has previously gone to such artists as Rob Thomas, Alicia Keys, John Mayer, and John Legend. We Sing. We Dance. We Steal Things. has proven to be a worldwide sensation: in addition to being certified platinum here in the U.S., the album has also received platinum certification awards in France, Canada, Singapore and Hong Kong, triple platinum status in Korea, double platinum in Australia, with gold records in the United Kingdom, Malaysia, Portugal, Norway, Sweden, New Zealand, The Netherlands, and Switzerland. Mraz first broke onto the national scene in 2002 with the certified platinum Waiting For My Rocket To Come, which featured the hit singles, “Remedy (I Won’t Worry),” “You & I Both,” and “Curbside Prophet.”

The New Face of EventStream

SOME of the recent improvements to iggli’s invite service:

1. New fan-friendly and interactive user interface that makes it much easier to invite friends and coordinate ticket purchases

2. Login via Facebook™ username and pasword and publication to Facebook™ Friends

3. Calendar support to add event dates to personal calendars (Google®, Yahoo®, Outlook® and iCal® are all supported)

4. New iPhone® inspired, sliding interface that helps fans express their intent to participate

5. Group ticketing tools that let an organizer volunteer and coordinate with members of the group to buy tickets more effectively

We look forward to your feedback, and we’d love to hear what you think of the changes.

A visit our partner page (http://iggli.com/blog/partners) shows just how easy signup and setup can be.

Tom Higley
President & CEO

One of our favorite promoters, Nederlander Concerts, has been an extraordinary partner for iggli. The press release says it pretty well:

Since its inception, Nederlander Concerts has been setting trends in the entertainment and music industries. Nederlander Concerts reinforced that reputation this week by adding a pioneering, friend-to-friend invitation service to their on-line ticketing business. “We want to give concert-goers an easy way to connect and make plans with their friends when they want to go to a show,” said Jamie Loeb, Nederlander’s Vice President of Marketing. “We’re excited about the service and how it benefits our patrons and increases ticket sales.”

Jamie Loeb is the embodiment of a great Vice President of Marketing in the entertainment industry. She pays attention to what is happening in the world of concert promotion. But she also has an eye on developments in the tech space. And that helps explain iggli’s invite service on Nederlander Concert sites, including The Greek and The Grove.

Nederlander Concerts

iggli’s invite service comes to The Hollywood Bowl . . . thanks to bill silva entertainment!

BSE

We’ve just begun the process of rolling out our invite services to artists. The great thing about the service for artists: it works, and it’s free. What does it do? It gives any artist or venue the opportunity to integrate our invite service with their entire database of events. Now whenever a fan sees the invite friends button, the fun begins with one click. Pretty soon fans are using email, Facebook, Twitter and Myspace to invite their friends. Happy fans. And happy artists.

Jason Mraz is the latest artist to begin to use the invite service. The  service gives fans a complete set of tools to communicate with their friends about the event, about who needs tickets, and about who will buy them. And it gives artists like Jason Mraz a powerful way to expand word of mouth promotion of the event in a way that generates additional ticket sales. If you are an artist or a venue, you can check out the service at iggli.com/partners/

The Tour Page

Jason Mraz Official Site