Social media & the web are changing the face of the ticketing industry. People may still wait in line or on the phone to get tickets, but online purchases are fast becoming the norm.
The New York Times piece by Ben Sisario on November 13, 2009 includes a quote by iggli CEO, Tom Higley, on the social nature of events. In fact, it is this very social nature that makes invite so compelling in the ticketing space. Until invite, there did not exist a universally accepted tool in the web space for inviting friends to events. Invitations could always be sent separately by going to email, Facebook, MySpace, and Twitter. Now, however, friends can send one invitation to friends across all of their social networks and never have to leave the website they’re on…be it an artist webpage, venue webpage, or ticketing site. Since people are more likely to buy tickets to an event if they are invited to attend by a friend, invite is an ideal tool for using the social nature of events to increase ticket sales.
In addition to managing invitation replies, invite also allows for group purchasing of tickets, broadcasting to social networks, and conversation streaming about artists & events across the web through the noyz feature.
To read the New York Times article mentioning iggli, please click here.