In the business of ticket sellers, Tom Higley points to one phenomenon standing between the artists and venues that put on a show and the uncollected billions in unsold tickets and seats: the problem of the bad friend. In Tom’s description, it’s this bad friend (“Bobby”) who has historically given ticket purchasers pause when buying tickets in a block: Will Bobby show up? If he does show up, will Bobby pay? Will Bobby need to be hunted for weeks in chasing down reimbursement? It should therefore come as no surprise that, for ticket purchasers who need to outlay money upfront, the tendency is to err on the side of the conservative in choosing the number to buy. This phenomenon is one of the many problems that Higley and his company iggli, inc. seek to solve.
Excerpt above taken from Rocky Radar article posted on May 21, 2009. To see the article in it’s entirety, please go to Rocky Radar.