2009 Independent Promoter of the Year Adds Invite Service

Bill Silva Entertainment Continues Leadership Position By Adding iggli Invite Service To Their Websites

Boulder, Colorado (Billboard Publicity Wire) June 2, 2009 — iggli,  inc. announced today that the 2009 Pollstar Independent Promoter of the Year, Bill Silva Entertainment (BSE), has added the company’s pioneering invite service to their websites. “Social media technology is pushing new ways for fans to communicate about shows and events and we felt that iggli offered us a great platform to help fans connect,” said BSE’s President and Founder Bill Silva. “We’re excited about the service and what it can do for our artists and their fans.”

The service gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event. “BSE’s addition of our invite service continues iggli’s strategy of adding artists, promoters, venues and primary and secondary ticket sellers to our partner roster,” said iggli CEO Tom Higley. “Our business model counts on innovative companies adopting the service, and BSE is a great example of a company that embraces new technology to boost performance and fan interaction.”

The unique on-line invite service uses friend-to-friend communication technology that makes it much easier for fans to coordinate event-based social activities. Ticket sellers, venues, artists, sports teams, event companies, and promoters like Bill Silva Presents benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They also use the invite service to post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.

BSE management clients like Jason Mraz, James Morrison, Robert Francis, and Vices, along with other artists whose shows are promoted by BSE, all stand to benefit from the addition of iggli’s service. “We’re excited to have the technology to share with their fans,” said BSE’s Silva. “No one likes to go to a concert alone and iggli’s service helps people connect, and we’re all about exposing more people to great music.”

When fans log on to the BSE website (http://www.billsilvaentertainment.com), they simply click the green “invite friends” button to take advantage of the service. Everything else is automated from that point on. They can then buy tickets, invite friends and organize who’s going using the simple, BSE-branded interface.

About iggli, inc. – Founded in 2007, iggli, inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets.

About Bill Silva Entertainment – Since 1979, Bill Silva Presents (BSP) has produced over 10,000 events from small clubs to major stadiums all over the world. Shows produced have included such prodigious talents as Simon & Garfunkel, The Police, Madonna, Nirvana, Eric Clapton and Bob Dylan. Bill Silva Management (BSM) offers a full house of specialized services helping to guide the careers of platinum-recording artists, critically-acclaimed comedians, and well sought after writers and visionaries. In addition to managing clients, BSM handles music publishing and licensing for multiple artists.

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