Jowell y Randy, a Puerto Rican reggaeton sensation, will perform tonight in a sold-out concert, sponsored by Medalla, and the event will be broadcast both live and on-demand via the ClikConcert service to desktops as well as Web enabled mobile phones.

From the press release:

Fans can purchase virtual tickets to Jowell y Randy’s concert directly through the ClikConcert Website (www.clikconcert.com) or through the artist’s Facebook, MySpace (www.myspace.com/jowellyrandy), home page (www.jowellyrandy.com) and fan sites for $5.99. Fans can also text “YELLOW” to 35682 to subscribe for the service for $4.99 from their mobile phone.

Jowell y Randy is one of the music industry’s leading reggaeton acts with top hits such as “Let’s Go to My Crib,” “Entonces Esta Bien” and “Suave y Lento.” The singing group routinely sells out their music performances and with their current tour going strong in Latin America, the band felt the time was right to make their concert performances available to anyone around the world through the Web or mobile access.

According to Pew Internet & American Life Project, 29% of U.S. Latino mobile users engage in the mobile internet as compared to 12% across white mobile users. There are over 300 Million mobile users throughout the US and LATAM. The Latin Mobile video consumption is expected to grow rapidly – due to increased quality of the handsets, network speeds and premium content.

“Our fans are worldwide and we needed the ability to reach out to them. The mobile phone is going to revolutionize the way we perform for our audiences,” commented Jowell y Randy.

“Creating new revenue opportunities for the artists is our priority,” said Jonas Hudson, President of Global Digital Syndication. “For the first time in history, the mobile device has enabled fans to watch and listen to their artists live anytime and anywhere on the planet.”

GDS Latino’s Managing Director Efrain Saavedra comments, “The Latino market for mobile is underserved and lacks content the fans want; we intend to fill the gap.”

“We are extremely excited to premier our first in a series of streaming concerts featuring Jowell y Randy,” said Richard Seifert, President and CEO of uVuMobile. “Customers will receive tremendous value with having both live and on-demand access to the concert, as well as receiving exclusive ringtones and wallpapers from the artists.”

In addition to Global Digital Syndication, uVuMobile is partnering with Wasp Mobile on the development of the ClikConcert platform and transaction system. Wasp Mobile is a technology driven company that delivers complete mobile and web marketing packages, utilizing their proprietary Web/Wireless Application Service Platform (W.A.S.P.) to provide strategic, timely internet marketing (SEO), mobile and content distribution campaigns.

About Jowell y Randy

Springfield, Massachusetts and San Juan, Puerto Rico: two far-flung locales united by one explosive and charismatic young reggaeton duo, Jowell y Randy. Jowell (Joel A. Munoz Martinez), born stateside, began listening seriously to rap and hip-hop at age seven; a mere five years later, he was writing his own lyrics and by age 14 was a fledgling recording artist. Meanwhile, on the island, Randy A. Ortiz was growing up with a similar devotion to the homegrown sounds of reggae and rap. Also, as an emerging artist while still in his early teens, he was featured on releases alongside genre stars like Don Omar.