iggli, inc. Is Excited To Announce That Concert Industry Leader, Nederlander Concerts, Has Added The Company’s Pioneering Invite Service To Their On-Line Event And Ticketing Pages And Will Be Promoting The Service Moving Forward. Service Takes The Hassle Out Of Organizing Events For Fans.
Boulder, Colorado (Billboard Publicity Wire/PRWEB ) May 12, 2009 — iggli inc. is excited to announce that concert industry leader, Nederlander Concerts, has added the company’s pioneering invite service to their on-line event and ticketing pages and will be promoting the service moving forward. “We want to give concertgoers an easy way to connect, promote and organize with their friends when they want to go to a show,” said Jamie Loeb, Nederlander’s Vice President of Marketing. “We’re excited about the service and how it benefits our patrons.”
The service gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event. “Nederlander Concerts recognized the potential immediately and they were able to implement our technology in no time at all,” said iggli CEO Tom Higley. “We’ve been delighted with how savvy they are and how quickly they’ve embraced our service. Both of our companies have a commitment to using technology to better serve the fan and we’re excited to partner with them.”
The unique on-line invite service uses friend-to-friend communication technology that allows fans to coordinate their social activities around a particular event. Ticket sellers, venues, promoters, artists, sports teams and event companies, like Nederlander, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They can also post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.
“Most people won’t go to a show alone. By adding this service, we’re able to help our fans connect the events they love with the friends they want to share them with. It’s awesome for both them and us,” said Nederlander’s Loeb.
When fans log onto the Nederlander Concerts website (www.nederlanderconcerts.com) they simply have to click the green “invite friends” button to take advantage of the service. Everything else is automated from that point on. They can then buy tickets, invite friends and organize who’s going using the simple, Nederlander branded interface.
About iggli inc. – Founded in 2007, iggli inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets.
About Nederlander Concerts – Headquartered in Los Angeles, Nederlander Concerts promotes and produces a wide range of quality live entertainment across the Western United States. This boutique event promotion firm exclusively operates and programs the most coveted and awarded small to mid-size venues including the Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, the Grove of Anaheim, and the San Jose Civic Auditorium. In addition, the company promotes events at third party arenas, theatres and clubs in markets throughout California, Arizona, and Colorado.
iggli, Inc. announced today that Thomas Higley, founder of iggli inc., will join the list of presenters at this year’s Ticket Summit Vegas 2009 conference. iggli’s invite service allows friends to communicate, plan, track participation and purchase tickets for any type of ticketed event. The online service, a non-consumer-facing brand, is integrated into artist, venue, promoter and primary and secondary ticket seller websites, and enables friend-to-friend communication to flourish.
Boulder, Colorado (Billboard Publicity Wire/PRWEB ) April 17, 2009 — iggli, Inc. announced today that Thomas Higley, founder of iggli inc., will join the list of presenters at this year’s Ticket Summit Vegas 2009 conference. The biannual event brings together leaders within the ticketing community and fosters opportunities for the advancement of relationships valuable to professionals in the ticketing business. The conference will include a wide range of forums focusing on the various aspects of ticketing and entertainment.
“I am really excited about presenting new concepts in ticketing at the conference; particularly as these ideas relate to friend-to-friend communications. The advances that we’ve been working on at iggli will have a revolutionary effect on the way people think about selling and buying tickets in the future,” said Thomas Higley, founder and CEO of iggli, Inc. “It will be a great opportunity to discuss what we have accomplished, and it is an ideal venue to learn from others. I’m looking forward to it.”
iggli’s invite service allows friends to communicate, plan, track participation and purchase tickets for any type of ticketed event. The online service, a non-consumer-facing brand, is integrated into artist, venue, promoter and primary and secondary ticket seller websites, and enables friend-to-friend communication to flourish.
Fans benefit from the service because it takes the hassle out of coordinating which friends will attend an event and allows individuals to pay separately. Furthermore, it eliminates the potential risk of the organizer not getting reimbursed if someone decides not to show up to the event. “The core aspect of our service is that it saves fans time and gives them a simple way to get together, using a variety of communication tools,” said Higley.
Primary and secondary ticket sellers are excited by the new service because it is easily integrated into their existing web platforms and it has the potential to add incremental volume and exposure that sellers may not have experienced otherwise. “We add a viral, word-of-mouth feature to ticket sellers’ current approach to online ticket sales,” said Higley. “With roughly 40% of all tickets going unsold, our partners have quickly realized the value of the services we provide.”
Higley is a serial entrepreneur who founded, co-founded, and led five technology startups during his career. His previous businesses include Service Metrics and StillSecure, which generated over $1 billion in value for investors. He has spoken at many industry and non-industry events, and serves as an advisor and coach to many Colorado-based start-up companies. He has a lifelong passion for business, music and technology. He holds a B.A. degree from the University of Michigan and a J.D. from Harvard Law School.
About iggli inc.:
Founded in 2007, iggli inc. is the creator of a web-based invitation service that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets.
The planned merger of Live Nation and Ticketmaster may or may not be allowed to proceed, but the final outcome is inconsequential to Boulder-based iggli, inc. The company has developed a unique on-line invite service that uses friend-to-friend communication technology to help both fans and providers such as ticketing sites, promoters, artists, sports teams, and venues by making it easier to invite friends and buy tickets.
Boulder, Colorado (PRWEB) March 4, 2009 — The planned merger of Live Nation and Ticketmaster may or may not be allowed to proceed, but the final outcome is inconsequential to Boulder based iggli, inc. “Our service will help both companies whether they are combined or not,” says iggli founder Tom Higley. “We’ve created a great service that helps the fan first and, as a bi-product, yields more ticket sales. That’s why we will profit either way.” Mr. Higley shared his views with attendees of the Venture Capital In The Rockies conference in Beaver Creek, Colorado on Wednesday, March 4th when he presented iggli’s business model to potential investors.
The company has developed a unique on-line invite service that uses friend-to-friend communication technology. Fans use the service to coordinate their social activities around events and ticket sellers, venues, promoters, artists, sports teams and event companies benefit by reaching a broader audience and, ultimately, by selling more tickets.
“All events are social by nature. Most people don’t like to go to shows or sporting events alone. At iggli we simply created a way for fans to coordinate their activities with their friends and for ticket sellers to benefit as well,” says co-founder Brian Makare.
Since 2000, U.S. concert sales have doubled to $4.2 billion (1). Even during this period of exceptional growth, roughly 50% of that inventory went un-sold (2). Given the recent downturn in the economy, it will be increasingly important for ticket sellers to be more efficient in this $30 billion industry. iggli is in a strong position to assist companies like Live Nation, Ticketmaster and others to leverage that available inventory by offering better service to its customers and to reach more people.
Fans utilize the service to invite, track and coordinate with their friends about their ability to attend a particular show or event. In addition they can post comments, purchase tickets and share details via partner websites and trusted social networks such MySpace, Facebook and Twitter.
The company’s invite service is neither a destination website nor a consumer-facing brand. Instead, iggli intends to market its invite service through ticket sellers like TicketsNow, Live Nation, StubHub, Ticketmaster and others. These distribution partners then utilize iggli’s technology on event pages, or in outbound emails, to promote a particular event and reach a broader audience. Revenue for the company is generated through affiliate fees whenever tickets are purchased.
iggli also announced at the Venture Capital In The Rockies conference that it has successfully tested its invite service and that it is under non-disclosure agreements, and conducting negotiations with several of the largest ticketing companies in the world. The company plans to utilize additional funding to accelerate product development and expand market reach in 2009.
About iggli inc. – Founded in 2007, iggli inc. is the creator of a web-based invitation service, called invite, that serves fans and providers in the sports and entertainment ticketing industry. Fans use the service to create invitations for ticketed events, track responses, and create social conversations around an event. Partners, such as ticketing sites, venues, promoters, artists, sports teams and event aggregation sites, use the service to generate more awareness of events and make it easier for visitors to invite friends and buy tickets. The company is led by founder Tom Higley and co-founder Brian Makare, both seasoned technology entrepreneurs.