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Jowell y Randy, Global Syndication and iggli working together to deliver mobile streaming concert!

October 30, 2009

iggli is happy to be working closely with Global Digital Syndication to provide invite services for tonight’s Jowell y Randy concert. Global Digital Syndication is working with uVu Mobile(TM), a mobility solutions and software provider to promote the first streaming concert event through ClickConcert.

Jowell y Randy

Jowell y Randy

Use iggli to connect to Jowell y Randy

Use iggli to connect to Jowell y Randy

10/29/2009 5:00 PM ET

Jowell y Randy, a Puerto Rican reggaeton sensation, will perform tonight in a sold-out concert, sponsored by Medalla, and the event will be broadcast both live and on-demand via the ClikConcert service to desktops as well as Web enabled mobile phones.

From the press release:

Fans can purchase virtual tickets to Jowell y Randy’s concert directly through the ClikConcert Website (www.clikconcert.com) or through the artist’s Facebook, MySpace (www.myspace.com/jowellyrandy), home page (www.jowellyrandy.com) and fan sites for $5.99. Fans can also text “YELLOW” to 35682 to subscribe for the service for $4.99 from their mobile phone.

Jowell y Randy is one of the music industry’s leading reggaeton acts with top hits such as “Let’s Go to My Crib,” “Entonces Esta Bien” and “Suave y Lento.” The singing group routinely sells out their music performances and with their current tour going strong in Latin America, the band felt the time was right to make their concert performances available to anyone around the world through the Web or mobile access.

According to Pew Internet & American Life Project, 29% of U.S. Latino mobile users engage in the mobile internet as compared to 12% across white mobile users. There are over 300 Million mobile users throughout the US and LATAM. The Latin Mobile video consumption is expected to grow rapidly – due to increased quality of the handsets, network speeds and premium content.

“Our fans are worldwide and we needed the ability to reach out to them. The mobile phone is going to revolutionize the way we perform for our audiences,” commented Jowell y Randy.

“Creating new revenue opportunities for the artists is our priority,” said Jonas Hudson, President of Global Digital Syndication. “For the first time in history, the mobile device has enabled fans to watch and listen to their artists live anytime and anywhere on the planet.”

GDS Latino’s Managing Director Efrain Saavedra comments, “The Latino market for mobile is underserved and lacks content the fans want; we intend to fill the gap.”

“We are extremely excited to premier our first in a series of streaming concerts featuring Jowell y Randy,” said Richard Seifert, President and CEO of uVuMobile. “Customers will receive tremendous value with having both live and on-demand access to the concert, as well as receiving exclusive ringtones and wallpapers from the artists.”

In addition to Global Digital Syndication, uVuMobile is partnering with Wasp Mobile on the development of the ClikConcert platform and transaction system. Wasp Mobile is a technology driven company that delivers complete mobile and web marketing packages, utilizing their proprietary Web/Wireless Application Service Platform (W.A.S.P.) to provide strategic, timely internet marketing (SEO), mobile and content distribution campaigns.

About Jowell y Randy

Springfield, Massachusetts and San Juan, Puerto Rico: two far-flung locales united by one explosive and charismatic young reggaeton duo, Jowell y Randy. Jowell (Joel A. Munoz Martinez), born stateside, began listening seriously to rap and hip-hop at age seven; a mere five years later, he was writing his own lyrics and by age 14 was a fledgling recording artist. Meanwhile, on the island, Randy A. Ortiz was growing up with a similar devotion to the homegrown sounds of reggae and rap. Also, as an emerging artist while still in his early teens, he was featured on releases alongside genre stars like Don Omar.

Ticket invite company iggli among sponsors of Ticket Summit 2010

October 9, 2009

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by Jean Henegan of Ticket News

Ever planned a ticketed event but been unsure as to how to promote it? With the world of social networking Web sites booming, even reaching one’s own close friends and associates can be complicated. After all, there’s no way to ensure that simply promoting an event through one social networking site will reach all of the intended recipients. And, how should one reach those friends and associates who aren’t quite plugged into the social networking world? Having recognized this disparity within the online sphere, iggli has created a means of consolidating online ticket promotion both for the individual as well as for larger groups.

The catalyst for the creation of iggli, according to CEO Tom Higley, was a realization that “no one had created a recognizable standard for invitations related to ticketed events. There is a standard for online events, but not ticketed events, especially music and sports related events.”

Recognizing this hole in the market, iggli responded with the creation of a service, particularly a “green button,” that would allow users to invite their friends to events across all the major social networking sites as well as through e-mail. “After all, some of their friends use email. Some don’t. Some use Facebook. Some don’t. We even go a step further and make it easier for them to find their events and manage the process to pay for the tickets for those events,” pointed out Higley.

iggli, with its innovative approach to online ticket promotion, will be among the companies attending Ticket Summit 2010 in New York City. iggli has been involved with the past three Ticket Summits, and Higley spoke on two separate panels at the most recent conference in Las Vegas over the summer.

As for what iggli will be bringing to the table with Ticket Summit 2010, Higley told Ticket News, “We’ll talk about the importance of conversion and the power of friend-to-freind interaction with resepct to conversion. We will also talk about traditional hurdles to ticket purchase and finally we’ll talk about the ways that data gathered in connection with a process can be helpful in outlining a more effective marketing strategy.”

As a company on the cutting edge of handling social networking and internet ticket sales, iggli’s new format seeks to bridge the gap between, as Higley told Ticket News, “a world that had no social media components and the new world where social media – Facebook, Twitter, MySpace & a collection of Web 2.0 services and companies – where those services begin to be more important to the fan in connecting to the event, the team, the artist, and so forth.” With this goal in mind, iggli and its representatives are hoping for the opportunity to connect with both primary and secondary ticket sellers at Ticket Summit, and have a chance to spread their innovative technology throughout the greater ticketing community.

With the world of social networking and Web 2.0 services continuing to expand, iggli sees itself as a crucial element in the continuing growth of internet ticket sales. Higley foresees a strong future for iggli, with long-term goals including having “anyone that lists an event online use our service, our button, our invitation capabilities, our payment capabilities and we’d ultimately like to offer the service that we provide even beyond the realm of ticketing to make it easy for people who are part of a group to manage and arrange for payment by individual members of the group.”

Higley is confident that iggli’s participation in Ticket Summit 2010 will help iggli move ever closer to those goals. “We always make it a point to connect with key partners at the show because the services that we provide are generally interesting to the larger ticket sellers.”